The primary function of localized search in SEO strategies is to enhance visibility and attract customers based on their geographical location. This approach involves optimizing online content to rank higher in search results relevant to a specific area. By incorporating location-based keywords and local listings, businesses can effectively target audiences searching for products or services in their vicinity. Localized search helps businesses engage with the community, boost foot traffic, and generate leads. Ultimately, it plays a crucial role in connecting consumers with local businesses that meet their needs.