The primary goal of enhancing user engagement in digital platforms is to create stronger relationships between users and the platform or brand. High engagement leads to increased customer retention, loyalty, and eventually, conversion rates. Engaged users are more likely to interact with content, share experiences, and provide valuable feedback, which in turn can inform marketing strategies. By focusing on user engagement, companies can improve their return on investment, build community, and foster a sense of belonging, all essential for long-term success in a competitive landscape.