The primary goal of social media algorithms is to enhance user engagement by curating personalized content feeds. These algorithms analyze user behavior, interactions, and preferences to determine which posts, ads, or accounts to display. By predicting what users are likely to engage with, social media platforms aim to keep users active and invested on their site. This personalized content drives advertising revenue and promotes a better user experience. Ultimately, social media algorithms are designed to maximize time spent on the platform while tailoring content to individual interests.