The primary purpose of an online booking platform is to streamline the reservation process for services such as hotels, flights, and events. These platforms provide users with a centralized interface to search for availability, compare options, and secure bookings in real time. They enhance convenience for customers by offering easy access to information, user reviews, and payment processing. For businesses, online booking platforms improve operational efficiency and reduce administrative workload. Overall, these platforms support better customer experiences by simplifying the planning and purchasing process.