The primary purpose of content syndication in marketing is to broaden the reach of content across various platforms and attract traffic through multiple channels. By distributing original content to third-party sites, businesses aim to enhance brand visibility, drive website traffic, and potentially improve lead generation. This strategy not only cultivates a wider audience but also fosters relationships with other content owners, creating opportunities for collaboration. Ultimately, content syndication helps brands position themselves as thought leaders in their industry while maintaining consistent engagement with their target market.