The primary purpose of end-user computing (EUC) is to enable non-technical users to create and manage their own computing solutions without the need for IT intervention. This approach promotes empowerment and increases productivity by allowing users to utilize tools—such as spreadsheets and database applications—tailored to their specific needs. EUC fosters innovation and agility within organizations by facilitating quicker responses to changing business requirements, although it also necessitates careful management to ensure data security and the integrity of corporate systems.