A business continuity plan (BCP) in IT is designed to ensure that critical business functions can continue during and after a disruptive event. The primary purpose of a BCP is to minimize downtime and reduce the impact of incidents like data breaches or natural disasters. It involves risk assessment, outlining recovery strategies, and establishing communication plans. Effective planning enhances resilience and ensures that resources are allocated effectively during crises. Ultimately, a solid BCP protects a business's reputation, financial stability, and ability to serve its clients, thereby maintaining operational continuity.