The purpose of implementing data-driven decisions in business is to enhance strategy formulation and operational effectiveness through evidence-based insights. By leveraging data analytics, businesses can identify trends, customer preferences, and market dynamics, leading to more informed decision-making. This approach enables companies to optimize resources, improve product offerings, and tailor marketing strategies to meet customer needs. Ultimately, data-driven decision-making increases accountability and fosters a culture of continuous improvement, enhancing competitiveness and profitability.