The relationship between technology and privacy is increasingly complex in today's digital world. As technology advances, our personal data becomes more accessible, raising significant privacy concerns. Innovations like Big Data analytics and internet of things (IoT) devices collect vast amounts of data, often without users' explicit consent. This ubiquity of surveillance can lead to misuse of information and erosion of personal privacy. To address these challenges, robust data protection regulations and privacy-focused technologies are critical in safeguarding individual rights while still driving technological progress.