The relationship between technology and user privacy is complex, as advancements in technology often challenge privacy rights. On one hand, technologies like encryption and anonymization help protect user data. On the other hand, features like tracking and data collection can compromise privacy. Laws such as the GDPR aim to address these challenges, ensuring users retain control over their information. Striking a balance between innovation and privacy is crucial as businesses seek to optimize services while protecting user rights. Increasing awareness of privacy concerns has prompted demand for greater transparency in how technology companies manage user data.