The role of a business analyst in technology projects entails bridging the gap between stakeholders and IT teams to ensure project success. They gather and analyze business requirements, identifying needs and translating them into actionable solutions. Business analysts facilitate communication, define project scope, and prioritize features to align with organizational goals. Additionally, they perform trend analysis and suggest improvements based on data insights. This role is critical in ensuring that technology implementations effectively meet user needs and optimize efficiency, ultimately driving better business outcomes.