The role of a cloud architect in cloud computing involves designing and managing an organization's cloud infrastructure and services. Cloud architects assess business needs and develop strategies to migrate applications and data to the cloud effectively. They ensure the implementation of best practices in terms of security, scalability, and cost efficiency while selecting appropriate cloud services, such as IaaS, PaaS, or SaaS. Additionally, cloud architects collaborate with various teams to ensure seamless integration and optimization of cloud resources, ultimately helping organizations leverage technology for enhanced operational performance.