A digital marketing strategy plays a crucial role in promoting products by integrating various channels and tactics to reach target audiences effectively. It encompasses elements like SEO, content marketing, and social media to create a cohesive message and brand identity. By leveraging analytics and data insights, businesses can tailor campaigns to meet specific consumer needs and preferences. This strategic approach not only boosts brand visibility but also drives customer engagement and conversion rates, ultimately leading to increased sales and long-term customer loyalty.