Cloud computing plays a pivotal role in modern businesses by providing scalable, on-demand access to computing resources via the internet. This model allows organizations to eliminate the need for extensive physical infrastructure, enabling them to reduce costs and improve flexibility. Key benefits of cloud computing include resource scaling, automatic updates, and enhanced collaboration through shared tools. Additionally, it supports remote work and business continuity planning. By leveraging cloud solutions, businesses can focus on their core competencies while ensuring that they remain agile and competitive in a rapidly evolving market.