The role of technology consulting in business strategy involves providing expert advice and solutions that align technology with organizational goals. Consultants assess current IT infrastructures, recommend improvements, and help businesses adopt new technologies. They play a crucial role in digital transformation, ensuring that companies leverage technology to enhance operational efficiency, improve customer experiences, and drive innovation. Furthermore, technology consultants aid in navigating complex challenges related to cybersecurity, data management, and compliance, providing tailored strategies to meet industry demands.