User experience (UX) design plays a crucial role in technology products by focusing on creating meaningful and relevant experiences for users. It encompasses the design of all aspects of a user's interaction with a product, including usability, accessibility, and overall satisfaction. Effective UX design enhances product adoption and user engagement by ensuring that products are intuitive and fulfilling user needs. It involves research, prototyping, and iterative testing, directly contributing to a product's success in a competitive market.