The significance of data mining in business intelligence lies in its ability to extract valuable insights from large data sets. By utilizing various analytical techniques, businesses can identify patterns, trends, and relationships hidden in the data. This process enables organizations to make informed decisions, optimize operations, and enhance customer experiences. Data mining can assist in predictive analytics, helping businesses forecast future trends and behavior. Ultimately, it transforms raw data into actionable intelligence, driving strategies that lead to improved performance and a competitive edge in the market.