The significance of social media in political campaigns lies in its ability to engage and mobilize voters quickly and effectively. Platforms like Twitter, Facebook, and Instagram enable candidates to communicate their messages directly while bypassing traditional media gatekeepers. Social media allows for targeted advertising, reaching specific demographics and communities, which enhances voter outreach. Additionally, the interactive nature of these platforms fosters discussions and grassroots movements, shaping public opinion and raising awareness about campaign issues. In essence, social media has revolutionized political strategy, making it pivotal in contemporary electoral processes.