The significance of “technology strategy” for competitiveness lies in its ability to guide organizations in leveraging technology to improve efficiency and innovation. A robust technology strategy aligns IT initiatives with business goals, ensuring that investments generate value and support growth. By anticipating market trends and adopting new technologies, companies can remain agile and responsive. Furthermore, a clear technology strategy fosters a culture of continuous improvement, allowing organizations to enhance their processes, products, and services to maintain a competitive edge.