The significance of threat modeling in cybersecurity lies in its proactive approach to identifying and mitigating potential threats before they can be exploited. This process involves analyzing systems to determine where vulnerabilities exist and assessing the impact of potential attacks. Threat modeling helps organizations prioritize security measures based on the likelihood and severity of potential threats. By understanding the tactics and motivations of adversaries, businesses can create more effective defenses, ensuring data integrity and maintaining consumer trust, which is vital in today's digital landscape.