The term for the practice of optimizing website content for search engines is known as Search Engine Optimization (SEO). SEO involves strategies and techniques to increase a website's visibility on search engine results pages (SERPs). This includes optimizing keywords, creating high-quality content, and improving site structure and performance. The aim is to attract more organic traffic, which can lead to increased conversions and business growth. Proper implementation of SEO practices also enhances user experience, making it easier for visitors to find relevant information.