Augmented reality (AR) plays a pivotal role in enhancing customer interactions by overlaying digital information onto the real world. This technology enables businesses to create immersive experiences, allowing customers to visualize products in their environment before making a purchase. For example, AR applications can help users see how furniture looks in their homes or try on clothing virtually. By engaging customers in an interactive manner, AR improves satisfaction, fosters brand loyalty, and boosts sales, ultimately transforming the retail landscape through innovative customer experiences.