“Ethics in AI” is vital in technology deployment as it addresses concerns related to fairness, accountability, and transparency. As artificial intelligence systems are increasingly used in decision-making processes, ethical considerations help ensure these systems do not perpetuate biases or cause harm. Implementing ethical guidelines requires organizations to be transparent about their AI algorithms, protect user privacy, and utilize technology responsibly. By prioritizing ethics, companies can foster trust and acceptance among users and stakeholders while mitigating risks associated with potential misuse of AI technologies.