Fintech plays a transformative role in modern banking by utilizing technology to enhance financial services and improve the customer experience. This sector encompasses innovations such as mobile banking, peer-to-peer lending, and blockchain technology, streamlining transactions and making them more accessible. Fintech solutions enable real-time payments, advanced analytics, and personalized financial services, catering to a broader audience. By embracing digital transformation, banks can improve operational efficiency, reduce costs, and foster better relationships with customers, ultimately shaping the future of financial services and competition in the industry.