**What role does “market research” serve in product innovation?**
Market research plays a vital role in product innovation by providing insights into customer needs, preferences, and behaviors. It helps organizations identify gaps in the market and opportunities for new product development. Through various research methods, such as surveys and focus groups, companies can gather valuable feedback that informs the design and features of new products. Moreover, ongoing market research allows businesses to stay updated on trends and competitor activities, enabling them to adapt their offerings accordingly. Ultimately, market research is essential for guiding innovation efforts and achieving a competitive edge.