The internet plays a crucial role in the growth of e-commerce by providing a platform for businesses to reach global audiences. It enables companies to establish online stores, market their products, and process transactions 24/7, creating a convenient shopping experience for customers. The internet fosters consumer engagement through digital marketing strategies and social media, allowing brands to connect with their target markets effectively. Additionally, advancements in payment technology and logistics, facilitated by the internet, support the seamless operation of online retail.