**What significance does “customer engagement research” have in strategy?**
Customer engagement research holds significant value in shaping effective business strategies. By analyzing how customers interact with a brand or product, organizations can identify trends, preferences, and pain points. This type of research equips companies with insights that inform marketing approaches, product development, and customer service enhancements. Understanding engagement levels helps businesses create targeted initiatives aimed at boosting customer satisfaction and loyalty. Ultimately, leveraging customer engagement research leads to improved decision-making and fosters stronger connections with the audience, paving the way for sustainable growth and market success.