The technology that allows for the integration of virtual elements with the physical world is known as augmented reality (AR). AR overlays digital information, such as images or text, onto the real-world environment, enhancing the user experience. This technology is commonly used in applications like mobile gaming (e.g., Pokemon GO) and retail, where users can see product models in their actual surroundings. AR improves interactive experiences, bridging the gap between digital and physical realms.