Geolocation services rely on GPS (Global Positioning System) technology and other positioning methods, such as Wi-Fi triangulation and cellular network signals, to determine a device's geographical location. By harnessing satellite data, geolocation services enable mobile and web applications to provide location-specific features, like navigation, local search, and targeted advertisements. These services enhance functionality and user experience by allowing personalized interactions based on location. As a result, businesses can leverage geolocation data for more effective marketing strategies and informed decision-making. Geolocation has become essential for various industries, including retail, logistics, and tourism.