One technology that enables the convergence of physical and digital experiences is Augmented Reality (AR). AR overlays digital information onto the real world, allowing users to interact with both environments simultaneously. This enhances user engagement by providing richer context through visuals, sounds, and other sensory inputs. Additionally, AR applications are utilized in various sectors, such as retail, education, and gaming, transforming traditional experiences into immersive ones. As AR continues to evolve with advancements in hardware and software, it is poised to further integrate and enrich physical-digital interactions across diverse platforms.