Technologies like artificial intelligence (AI) and machine learning are increasingly used to enhance online shopping experiences. For instance, AI-powered chatbots provide real-time customer service, assisting shoppers with inquiries and providing personalized recommendations based on browsing history. Moreover, machine learning algorithms analyze customer behavior and preferences to tailor product suggestions, improving user engagement and boosting sales. Additionally, augmented reality (AR) can be used to allow customers to visualize products in their own environments before purchasing. These advancements help create a more interactive and customized shopping experience, leading to increased customer satisfaction and loyalty.