The technology used for enhancing customer relationships in businesses is often referred to as Customer Relationship Management (CRM) software. CRM systems enable organizations to manage interactions with current and potential customers through data organization and analytics. They facilitate tracking customer interactions, managing sales processes, and automating marketing initiatives. By centralizing customer information, CRM tools help businesses personalize communication, improve customer satisfaction, and ultimately drive sales growth. Effective CRM implementation can lead to stronger relationships and increased customer loyalty.