What technology is used to enhance product recommendations on e-commerce sites? 🔊
What technology is used to enhance product recommendations on e-commerce sites?
Recommendation systems enhance product recommendations on e-commerce sites. These systems use algorithms to analyze customer behavior, purchase history, and preferences to suggest relevant products. Techniques such as collaborative filtering and content-based filtering help tailor recommendations to individual users, improving their shopping experience. By presenting personalized suggestions, e-commerce platforms can increase engagement, enhance customer satisfaction, and boost sales through upselling and cross-selling strategies.
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