The technology that supports the automation of sales processes includes Customer Relationship Management (CRM) systems, marketing automation tools, and artificial intelligence solutions. These technologies streamline sales activities by tracking customer interactions, automating follow-ups, scoring leads, and analyzing data for insights. CRM platforms help manage relationships and provide a unified view of the customer, while marketing automation aids in managing campaigns effectively across different channels. This integration allows sales teams to focus on building relationships and closing deals more efficiently, ultimately driving revenue growth.