The type of software commonly used for email marketing is email marketing platforms or tools. These applications facilitate the design, distribution, and management of email campaigns directed towards targeted audiences. They provide features like template creation, list management, and analytics tracking to measure campaign performance. Popular email marketing tools enable personalization to enhance engagement, allowing businesses to automate follow-ups, segment audiences based on behavior, and optimize content for better conversion rates. Ultimately, such platforms simplify the process of reaching customers effectively through email communications.