The process of evaluating user needs to inform product design and development is known as user research. This involves gathering qualitative and quantitative data through methods like surveys, interviews, and usability testing. Understanding user requirements, preferences, and challenges allows teams to create products that resonate with the target audience. By prioritizing user-centric design, businesses can optimize functionality, improve satisfaction, and enhance overall user experience. Consistent engagement with users during the design process helps in identifying pain points and ensuring that the final product effectively addresses their needs.