Asana is a software platform commonly used for project management and collaboration. It allows teams to plan, track, and manage work effectively by organizing tasks, setting deadlines, and facilitating communication among team members. Users can create projects, assign responsibilities, and monitor progress through various visual tools, such as Gantt charts and Kanban boards. Asana helps improve team productivity, ensuring everyone is aligned and accountable in their workflow, making it a popular choice for businesses seeking efficient project management solutions.