The technology that enables automatic data backup and recovery in cloud services is typically referred to as cloud storage or backup as a service (BaaS). This technology allows users to securely store their data off-site, ensuring it is accessible and recoverable in case of data loss events, such as hardware failures or accidental deletions. Cloud backup solutions generally include features like incremental backups, which only back up changes made since the last backup, thereby optimizing storage space and reducing backup time. This makes data management more efficient and secure.